Last night in ATL,TV One, Hip Hop Weekly and Jack Daniel’s Tennessee Honey partnered to bring the city’s movers and shakers out for an awesome screening party. TV One’s rebranding efforts are responsible for a bunch of new shows on the network, one of them being a show called “Here We Go Again.” Starring Wendy Raquel Robinson, Letoya Luckett, and newcomers Kyndall Ferguson and Andra Fuller, “Here We Go Again” promises to bring a new and exciting energy to Black television.
TV One SVP of Marketing, Lori Hall, opened the program with an introduction of the network’s re-branding and new “Represent” slogan. Then Hall previewed a clip from the premiere episode, followed by remarks from the cast in which they shared their excitement and pride in the show. DJ Bomshell Boogie took over from there and turned the event into a full-blown bash.
Additional attendees included Trina Braxton (“Braxton Family Values”), Syleena Johnson (“R&B Divas Atlanta”), Dr. Heavenly (“Married to Medicine”), Drea Kelly (“Hollywood Exes”), Cocoa Brown (“For Better or Worse”), D. Woods (Blackbird), Charmin Lee (“Being Mary Jane”), Beautii J (“Cutting It: In the ATL”), Kwanza Hall (Atlanta City Council), Gwen Boyd Moss (“Selling It: In the ATL”), Okevia Wilson (“Selling It: In the ATL”), Derek J (celebrity stylist), Bando Jonez and many more.
Airing tonight at 8 PM, this multi-generational comedy is taking us on an unexpected ride full of twist and turns.”Here We Go Again” tells the stories of three generations of women whose lives are turned upside down after a crazy series of events.
The half-hour series follows Maddy (LeToya Luckett), a single mother and successful lawyer who is convinced there is a “Walker Women’s Curse,” after being born to her mother, Loretta (Wendy Raquel Robinson), at age 16, and having a child, Shante (Kyndall Ferguson), herself at the same age.
While thanking guest for attending last night, Wendy Raquel Robinson said that she was excited about the premiere.
“I know this is going to open up a conversation for women, for men and for families.” She adds, “Letoya is like the Black Mary Tyler Moore 2016. It’s hard to be funny, sophisticated and smart at the same time and she does it.”
Letoya says she also hopes the show allows for people to have tough, but necessary conversations. “A lot of times people frown upon teen pregnancy. We want people to know that regardless of whatever card life deals you at the moment, that doesn’t determine your future. My character went on to be an attorney and own her own practice. This is a comedy, it’s upbeat, it’s funny, and it’s not just for the ladies, it’s for everyone.”
TV One, a longtime pillar in the Black community is now shifting its focus. With a new tagline, new content, and a new look, the company hopes to fill a void in the entertainment industry.
A statement from TV One-
Building on a strong legacy, TV One, the network dedicated to Black viewers, is introducing a new brand promise to REPRESENT the best of Black culture and entertainment – past, present and future. During the network’s live telecast of the 47th Annual NAACP Image Awards on Friday, Feb. 5, 8 p.m. ET, TV One will be re-presented to viewers in a bold, new way. The look, feel, design, as well as the network’s new tagline, “REPRESENT” will reiterate the channel’s commitment to truly offer the most engaging Black entertainment experience.
“We have a vision of the future that can only be achieved by defying expectations. Our new brand identity will underscore the importance of re-presenting and re-imagining ourselves to our viewers with a call to action that will catapult us into the future in a fresh new way,” said Brad Siegel, President of TV One. “From representing black greatness with our live telecast of the 47th Annual NAACP Image Awards, to being on the forefront of news issues in the Black community with News One Now, to new original reality and scripted series The Next: 15 and Here We Go Again, our goal is to raise the bar on entertainment offerings reflecting the beautiful and strong diversity within Black culture.”
“We are committed to delivering on what consumers are demanding and what is missing in entertainment – a more balanced representation of stories and black images that exist in today’s culture,” said Lori Hall, SVP, Marketing when asked why TV One chose “REPRESENT” as its new tagline. “Distilled into one word, we are able to signal to viewers everywhere that we are authentic, not contrived, honest and real. It is a fresh new brand promise people can believe in because they know what it means to represent as a single-word statement. Within ‘represent’ is the word ‘re-present’ and this is also a core part of our brand promise.”
Ok then TV One. Let’s see what ya got. Will YOU be watching?