As many of you already know, Lane Bryant is a clothing brand that caters to women who have a little more meat on their bones. Curvy, if you will. While some people go out of their way to shame plus size women, Lane Bryant is making an effort to redefine what it means to be sexy, and I think they did a hell of a good job. Take a look.
The Plus is Equal Campaign has really taken off and is making waves all over the industry. According to their site, 67% of women in the U.S. are a size 14-34, yet they are underrepresented in the fashion industry and media. Now, through this campaign, they are fighting back.
PLUS SIZE AT IT'S BEST! @lanebryant did a FABULOUS job representing plus size women in a classy way. | The wait is over, the time is NOW. No more waiting to be represented on TV, billboards & on the runways. LADIES, be indomitable..flaunt your curves..use your voice to empower other women, lift each other up to live out loud. Beauty is not limited to size or race… I'm proud to be apart of a movement that will inspire people to open their mind and see the beauty in diversity. It's SO time to represent💪🏾❤️ Head to PlusIsEqual.com to support the revolution #ItsTimeToRepresent #LaneBryant #CurvesareIN #ChangeIsHere #PlusIsEqual #PreciousLee #AshleyGraham #CandiceHuffine #SabinaKarlsson #GeorgiaPratt #JustineLeGault @lanebryant @cassblackbird @lairdandpartners
Even stars like media mogul Wendy Williams have joined the movement.
What do you think about the commercial? Do you love it? Do you think we need more commercials like this? To support the movement, click here.