So two days ago, I reported that Burger King wanted to end their long time “beef” with McDonald’s by creating a McWhopper burger for International Peace Day. And while I try to stay away from fast food, I thought it was a pretty cool idea. However, Mickey D’s thought NOT.
Here’s the update:
In full-page ads running in The New York Times and The Chicago Tribune on Wednesday, Burger King asked McDonald’s to join forces. The goal? To operate one restaurant for one day staffed by employees of both companies and selling a burger called the McWhopper, a blend of the Big Mac and the Whopper, the best-selling burgers at McDonald’s and Burger King. Sales proceeds would be donated to Peace One Day, a nonprofit group seeking to raise awareness of the International Day of Peace, which was established by the United Nations General Assembly in 1981 for the opening of its annual meeting. The United Nations later set Sept. 21 as the day to celebrate world peace, and Burger King proposes opening the pop-up store on that day in a parking lot between a McDonald’s and a Burger King in Atlanta. On Wednesday, McDonald’s posted a somewhat shady response from Steve Easterbrook, its chief executive, on Facebook and Twitter. He said he would be “in touch” with Burger King but did not outright accept its proposal. “We love the intention but think our two brands could do something bigger to make a difference,” Mr. Easterbrook wrote. He then ended with "P.S. A simple phone call will do next time." 🌴🌴🌴🌴 Do you feel the shade?
Yikes! What do you think? Did Mcdonald’s do the right thing?