You know what? I really gotta give it to Mr. Carter. His entrepreneurial spirit will never falter. It’s like, every month, he has a new business venture. Even after the TIDAL backlash, Jay is pushing forward, and still out here trying to get these coins. His latest venture? An all-pinot Armand de Brignac “Ace of Spades” Champagne that’s going for $760 a pop.
Via Elin McCoy of Bloomberg:
This blanc de noirs is the brand’s most expensive and exclusive fizz yet, so when I finally sampled it last week, my first thought was: How much of the $760 price tag is for bling? Short answer: much of it.
Don’t get me wrong. This new Ace of Spades bubbly is full, rich, and tangy—and way better and more elegant than it has to be for a wine that may end up more status symbol than collectible. The buxom fruit flavors hit you right upfront and then reverberate like an insistent rap beat.
Apparently, only 3,000 bottles of $760-a-go fizz are expected to be produced…but I’d say that’s enough, considering most of us can’t afford a $760 bottle of champagne. (If you’re reading this and you CAN, email me).
It’s crazy because the reason Jay Z even thought to start his own company in the first place was because of a feud with Cristal (another luxury champagne brand) back in the day.
After one of the bosses of Cristal, Frederic Rouzaud decided to make the following (racist) statement, Jay boycotted the brand – which used to be his favorite and appeared in many of his songs and music videos.
“What can we do? We can’t forbid people from buying it. I’m sure Dom Pérignon or Krug would be delighted to have their business.”
Jay responded in an interview with TIME back in 2010:
“The tone is clear. When asked about an influential segment of his market, his response was, essentially, well, we can’t stop them from drinking it. That was it for me. I released a statement saying that I would never drink Cristal or promote it in any way or serve it at my clubs ever again. I felt like this was the bulls**t I’d been dealing with forever, this kind of offhanded, patronizing disrespect for the culture of hip-hop”.