Forever 21 is Doing Something Cool With Your Instagram Photos


Everybody likes taking selfies with their besties, right? Well now popular retailer Forever 21 is giving you the chance to have your picture plastered on a massive screen…except the image will be made of thread?

That’s right. Thread. According to, the F21 Thread Screen goes live today! Apparently images will run 24 hours a day for a week as a part of Forever’s “Tried and True” campaign. The campaign is meant to celebrate besties all around the world, and I actually think it’s pretty cool.



The massive screen is made up of 6,400 spools of thread that rotate around, conveyer-belt style, to make up the pictures from 36 different colors. In today’s 4K or retina-display world, the screen’s 80×80 resolution might seem simplistic, but the process to creating this giant machine, which was entirely built from scratch, is anything but, says Andrew Zolty, partner and chief creative officer, Breakfast.

How do you get YOUR picture on the screen? Just hashtag #F21ThreadScreen and they’ll handle the rest.

“Our goal is to drive social reach [for] this campaign,” Chang adds. “The Thread Screen will naturally drive awareness, but it also shows Forever 21 as a leader in how social networks and technology can be used in completely new ways.”

Wow! Will you be hash-tagging a selfie of you and your bestie?


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