This Up and Coming Rapper Made a Secret Album at the Apple Store


Matthew Narvin/The Daily Beast

Uhhhh…is there a “Most Dedicated Artist” award at the Grammy’s? No? Well there should be. And let me tell you who needs to be the recipient of it for the next three years: Prince Harvey.

So what do you do when you’re an up and coming rapper, and your computer gives out out on you, and you can’t afford to buy another one? You make a daily trip to the Apple store…DUUUHH!

That’s exactly what 25-year-old Brooklyn rapper Prince Harvey did. According to The Daily Beast, Monday through Friday, rain or shine,  Harvey would make the trip across the East River at 9 a.m. on the J train from Brooklyn to the Apple Store on the east side of Manhattan.

“It wasn’t my plan to record this at the Apple Store. First, my computer died. Then my external [hard drive] died,” he says. “New York is expensive. I couldn’t just buy another laptop. I just thought, ‘I’m going to die before anyone knows I’m hot.’”

Harvey says that one day he left his apartment to go on a date, and when he came back…everything was gone.

“I had a date, and I wanted to go to Chinatown to buy squid and I was rushing, and left the hard drive with everything plugged in, and when I came back, it was gone,” he says. “That’s when I realized I need to step everything up to, like, maximum intensity—as far as motivation and desire [to complete the album] goes.”

So what was his method for secretly recording his album?

After trial and error, Prince discovered that hiding files in the trash on the display computers would save them from the memory wipe that is scheduled every night upon closing.This way, Prince could finish the album…that is if he could avoid security and a few other employees who weren’t as understanding as some of the other employees he’d befriended.


He would email his work at the end of the day, or take it with him on a thumb drive. But one time, something terrible happened.

“One time there was a fire drill and I was trying to save my work, and this lady came over and disconnected the thumb drive while it was saving,” he said.

But to a person like Prince, that was just a minor setback. He just kept on keeping on.

“I don’t think I’m poor. Poor is a mentality. I mean, I can be broke—no money in my pocket—but I’ve never been poor. I’ve been rich my whole life,” he says.

“But I do want money. I want to tour. I want to perform for different people,” Prince says. “Shit, I’ll go to Antarctica for the penguins if they’re feeling it.”


I feel you. Prince Harvey. I really, really do. Keep up the good work. You are clearly going to be a success.


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