After 7 years of being one of the front runners in the celebrity blog game, Necole Bitchie is stepping down, and in her words, “moving on.” She posted the announcement on her Instagram page yesterday, leaving many of her fans in shock.
It was a touching open letter, she wrote. Necole shared with us the tragic loss of her parents, her move back to Atlanta, the struggle of being broke, and essentially couch surfing until she finally made it big. Her story is similar to mine. And to be honest, I look up to her. I’m really sad to see her go. But I definitely understand that it’s time for her to move on to bigger and better things. And I’m sure whatever it is, it will be great!
Just wrote the hardest post I've ever had to write. I feel like I'm walking away from my baby. It's been an amazing 7 years and I thank you so much for the continued support. I'm walking away from Necole Bitchie but we will continue to use this page to spread love and positivity in the meantime! Always remember to follow your heart! Dream big! And never be afraid of not knowing! Everything you've ever wanted is on the other side of the wall of fear. ❤️ 🌞 Read my letter by clicking the link in our bio 👆🏽
This is probably the most difficult thing I’ve ever had to do, and I will cry after I write this. I’m am very saddened to announce that today is my last day as a ‘celebrity gossip blogger.’ It’s also my last day running the site as you know it, NecoleBitchie.com.
Despite all of those things, I continued to notice that I was experiencing more fulfillment and success from women coming to me on the street and saying, ‘Your story inspires me so much!!’ than I did the, ‘You got all the tea, I love your celebrity blog!!!’ I was getting more fulfillment out of speaking engagements, panels and inspirational interviews than I was flying to a luxurious location, given freebies and standing next to someone famous. I began measuring my success not by the amount of people who read my blog, or the money I made, but by the number of people I was able to touch, motivate and inspire.
My breakthrough finally came when Munson Steed of Rolling Out invited me to speak on the Female Success Factor tour, alongside Chilli. It was my first public speaking engagement and I cried as I told the story of how losing my parents, moving to New York to pursue a job in entertainment, and feeling a since of failure after I was forced to move back to the hometown I grew up in with no money to my name, inspired me to launch my own website. I was tired of sending out resumes and looking for a job — so I had created one.
I also started to realize what purpose was – and I knew to be happy, I had to start living a purpose-driven life. I had to start thinking about what I wanted my legacy to be, and what steps I’d have to take to start living in it.
There is a constant internal struggle between being a character –Necole Bitchie—when I walk out in public, and being the women I know I was meant to be. Eventually, I began feeling like I wasn’t doing enough and I would never reach my goals. I felt stuck! I felt boxed in! No matter how much success people thought I had, or how many pageviews our stories generated, I felt as though I was regressing. There was also a constant struggle of what I thought my audience wanted to see (salacious tea), and what I wanted to post (Inspirational women interest stories.’) I was so exhausted from fighting that battle, that I literally felt defeated and I mentally gave up.
I think about how I want to be remembered all the time, and one thing I know for sure is that I never wanted to be known for being JUST ‘a celebrity gossip blogger.’
Although it is the end of Necole Bitchie – it’s not the end of my life journey. I’ve only scratched the surface of my true potential.
As I transition into my next chapter over the next few months and hopefully launch something new and positive, I can only hope for your continued support.
It’s not a ‘good bye!’ per say. It’s a ‘See you soon!’
I’m excited to see what she has in the works!