…In select locations. The fast food franchise is attempting to spice things up in the kitchen by adding a new drink menu. These aren’t your average fountain drinks, though. Customers can expect a little something extra.
Taco Bell will be serving beer, wine and “mixed alcohol freezes” at a one of their locations in Chicago this summer. I mean, who doesn’t like to drink and eat tacos?
The chain, owned by Yum Brands Inc., says the restaurant is testing a new design in urban markets. The layout has already been launched in South Korea, Japan and the UK.
According to USA Today, Taco Bell is simply trying to keep up with the Joneses.
The new layout is the latest sign Taco Bell is working to shed its fast-food image and appeal to millennials, who marketers say prefer places and products that seem less cookie-cutter and more “authentic.
Interesting…since I never go to Taco Bell because I don’t know what’s in the food. I may be much more inclined to go if I know there will be libations.
Tus quieres Taco Bell or nah?