Facebook’s New Genius Publishing Deal is…Genius


Just when we thought we could leave Facebook to our aunties n ‘nem…they introduced Instant Articles. This new product is a publisher’s dream. It allows people to post quick, interactive articles on the site without the hassle. Here’s an excerpt from the product’s website:

Along with a faster experience, Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways. Zoom in and explore high-resolution photos by tilting your phone. Watch auto-play videos come alive as you scroll through stories. Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.

With this app, publishers will also be able to sell ads, and track data and site traffic.


Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.

Via Media.fb.com:

“It is great to see Facebook trialing new ways for quality journalism to flourish on mobile,” said Tony Danker, International Director, Guardian News & Media. “The Guardian is keen to test how the new platform can provide an even more engaging experience for our readers. It is then vital that, over time, Instant Articles delivers recurring benefit for publishers, whose continued investment in original content underpins its success.”

Is this not an incredibly smart business deal? I would say so. Facebook sure knows how to stay relevant. Amazing!


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