What’s a better way to have a night of fun than taking away a person’s right to choose? That always goes over well, right? The marketing team at Bud Light thinks so. Their newest and most embarrassing campaign yet is making headlines for the loaded and…disturbing tagline on the bottom of their beer bottles.
“The Perfect Beer for Removing “No” from Your Vocabulary for the Night.” Yep, that’s what good marketing looks like to the people over at Bud Light. THEN, they even took it a step further by saying, “The Perfect Beer for Whatever Happens,” and giving it a cute little hashtag: #UPForWhatever.
*Face Palm* Are you freaking kidding me? So this idea made it through scores of people at the company? This brilliant idea made its way into stores for consumers to purchase? If I were the CEO of this company, I’d come through like Oprah, honey. But instead of everybody getting cars, everybody would be getting a pink slip. “YOU get a pink slip!” “YOU get a pink slip!” “EVERYBODY gets a pink slip!”
So…the people over at Bud Light just chose to ignore how rapey that tagline is, huh? I don’t know about you guys, but common sense would tell me that as a very reputable brand, you should stay away from all things that imply rape. Like, ALL things. Who’s running this operation??? Alexander Lambrecht, that’s who. Well, he’s at least one of the guilty parties.
On Tuesday afternoon, Alexander Lambrecht, Bud Light’s vice president, released the following statement online:“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage brand engagement. It’s clear that this particular message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior. As a result, we have immediately ceased production of this message on all bottles.”
Missed the mark? MISSED THE MARK? Oh honey, you missed the entire target. You aimed in the opposite direction. You did more than “miss the mark.” Know this.
And of course, the reaction on social media was less than favorable.
Everyone knows not to make rape jokes. Apologies mean nothing. #BudLightFail
— Kathleen Pye (@KathleenCanada) April 30, 2015
— Kenneth L. Wright (@StillWaters623) April 30, 2015
— ChanningV (@ChanningVidal) April 29, 2015
You know, I thought maybe people were overreacting to Bud Light's new tagline but I saw it and nope, truly irredeemably horrible.
— Ijeoma Oluo (@IjeomaOluo) April 29, 2015
Then you had those that thought it wise to make more jokes?
— mheido (@mheido03) April 30, 2015
— Berfun (@Berfunella) April 30, 2015
i want everyone to watch my show tonight, so have a bud light or two, because i am not taking ‘no’ for an answer. #tosh
— daniel tosh (@danieltosh) April 28, 2015
My gosh. Talk about a PR nightmare. What do you guys think about this? Weigh in.