In case you’ve been wondering why celebs and non celebs all over social media have been turning their avis blue, well it’s because the King of the U.S., Mr. Shawn Carter, AKA Jay Z is up to something.
Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL
— NICKI MINAJ (@NICKIMINAJ) March 30, 2015
And as you can see below, though Mrs. Carter hasn’t tweeted anything in support of Tidal, her avi sho nuff IS blue.
— Beyoncé Knowles (@Beyonce) August 19, 2013
Today at 5 PM, Jay will live stream a special announcement. A statement from Roc Nation:
“Shawn “JAY Z” Carter will announce a commitment to a new direction for the music industry from both a creative and business perspective.”
According to AllHipHop.com, not too long ago, Jay had a round table with a couple of big names. Celebrities said to be at that meeting include Madonna, Daft Punk, Chris Martin of Coldplay, and Jack Black to name a few. In other words, BIG THANGS POPPIN.
I don’t know about you guys, but I’m ready for 5:00. This should be good. Can we say…billionaire status?
UPDATE Via CNN Money:
Jay Z’s ambitious entrance into the streaming music business, which came as a surprise to industry observers, debuted Monday (March 30) at an event at New York’s James A. Farley Post Office in Herald Square with more than a few aces up its sleeves. About 16 of them, to be exact.
Tidal and WiMP, the two services under Swedish umbrella Aspiro, which he acquired earlier this month, will be the streaming home for artists like Shawn Carter himself, Beyonce, Rihanna, Kanye West, Jack White, Arcade Fire, Drake, Usher, Nicki Minaj, Coldplay, Alicia Keys, Calvin Harris, Daft Punk, deadmau5, Jason Aldean, J. Cole and Madonna. (In case you didn’t notice, the group features a golden god from each of the most-liked music genres.) The general public first got wind of the launch just after midnight EST when artists began changing their Twitter avatars cyan-blue in support of the #TIDALforall hashtag. Additionally, Sprint was announced as Tidal’s first mobile carrier partner.
Jay Z’s Superstar Tidal Backers Have How Many Twitter Followers?
“People are not respecting the music, and devaluing what it really means,” Jay Z told Billboard. “People really feel like music is free, but will pay $6 for water. You can drink water free out of the tap and it’s good water. But they’re okay paying for it. It’s just the mindset right now.”
Jay Z’s courting of Aspiro’s all-star team began just ahead of the Grammys in a top-secret meeting in Pasadena which brought West, Daft Punk, Minaj, Coldplay’s Chris Martin, Jack White and Madonna together. Billboard has learned that each artist was offered a 3 percent stake in the company in order to secure exclusives that, Roc Nation is hoping, will drive consumers to subscribe at $19.99 per month for high-def audio, or $9.99 for a standard-definition tier (Tidal offers superior audio quality, which accounts for the higher price point, and no freemium option). The artists’ total equity in the company comes to just under a majority stake, at around 48 percent.
Oh yea, and then THIS happened…