Want To Take Your Text Back? There’s An App For That


(Photo By Monica True)

Can we just give it up for 28-year-old Maci Peterson? She was recently featured on BlackEnterprise.com, and fortunatley, she is here to answer all of our smartphone prayers.

The Chapman University graduate is the mastermind behind a new app called “On Second Thought.” This app allows phone users to…wait for it…take BACK their text messages!

That’s right! This app already has over 4,2000 users, and I can pretty much guarantee that there will be more to come. So how does this clever new invention work? Here’s what Maci told Black Enterprise:

On Second Thought is very easy to use. After downloading the app from the Google Play Store, you go to the app’s settings, set On Second Thought as your default SMS app and determine the length of your “grace period”—up to 60 seconds. The “grace period” is the amount of time you have to swipe left and Ost (recall) a message after hitting “send.”

Peterson went on to talk about some other features, one of them being what she calls “curfew.”

Another feature in development is “curfew.” It’s for those nights on the town when you know you might have a bit too much to drink. Just go to your On Second Thought settings, determine the time you’d like your “curfew” to start, and all messages you try to send after that time will be held until the next morning. Once the “curfew” expires, you can look back and see which messages you still want to send, and which ones you’re thankful didn’t go through.

My GOD! Maci, I think everybody is going to owe you like a thousand favors once we get our hands on this! I don’t know about you guys, but I’ve sent LOTS of messages that I regret sending.

The young entrepreneur, who happens to have a background Marketing and Public relations, went on to talk about how she funded this venture:

In the beginning days of On Second Thought, my partners, phenomenal parents and I bootstrapped. Then we took in some money in our friends and family round at the end of last year. We are currently raising our seed round from institutional and private investors.

Because Peterson’s background IS in Marketing and PR, she realized that she wouldn’t be able to handle all aspects of her new invention alone. She needed someone who had a tech background!

My background is in marketing and public relations, and I can write code to build a rudimentary website. I definitely did not have the technical chops to build an app as complex as On Second Thought. In my case, I knew I needed a partner with a technical background who could lead the development of the app. I realized my good friend, Stewart Voit, had a technical background and I asked him to join On Second Thought as our Co-founder and Chief Operating Officer.

Now THAT’S what I’m talking about! I love this story. This is what it means to create the things that you wish existed. That is truly what it means to be an entrepreneur. Congratulations, Maci girl! We need more Black faces, ESPECIALLY more Black female faces in the tech world! If you want download the app, here you go:



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